As a freelance writer, I’m not frequently on the receiving end of sales presentations (nobody’s trying to win my business!), but I know these can be pretty ghastly. I think companies that aren’t in the business of communicating are catching on to this reality and, lucky for me, are calling on professional writers to help them develop better, clearer sales presentations. When a client asked me to create a deck for a this-would-be-really-big-for-us sales presentation (that was two weeks away) I was honest with them: “I have never done this… Read more Sales decks are my jam →
For the summer issue of the Nashville Post Magazine, I got to attend what I can only imagine was the most epic conference ever put on in the United States,… Read more I could be a professional conference-goer →
Not all writers take the time to write a headline, probably because they know their editor will just change whatever they came up with. I used to be an editor,… Read more The origin story of a great headline →
Check out my latest reporting on the promise of biosimilars—and why these generic-ish drugs have yet to fully take off.
Since 2005, every issue of American Spirit, the magazine of the Daughters of the American Revolution, has had my byline in it. I’ve been so lucky to have written every… Read more Organ transplant transportation is a fascinating field →
I wrote this cover story for the 2018 edition of Vitals, a healthcare magazine published by the Nashville Post each fall. The story is essentially a profile of Brentwood, Tennessee-based… Read more I am all over this issue of Vitals →
There was a week back in September when I could not get catchy instrumental theme song to “Bonanza” out of my head. Blame the article I wrote for the November/December… Read more All about bonanza farming →
Everything I know about maritime transport I learned from watching HBO’s “The Wire.” That is, until I interviewed Victoria Robas, who was featured in the July/August 2018 issue of American… Read more Port of Call →
Lena Anthony 