Pharmaceutical Commerce: Grappling With the Long-Term Care Market

Pharmaceutical_Commerce_-_September_October_2012For the September/October 2012 issue of Pharmaceutical Commerce, a bimonthly that reports on the business side of the pharmaceutical business, I wrote a feature article called Grappling With the Long-Term Care Market. The article looked at the growth opportunities of the long-term care market, as well as challenges and constraints that pharma marketers need to be aware of.

Check out the full article.

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